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Let’s Celebrate IFT

Many exhibiting companies use the IFT Annual Meeting & Food Expo as a springboard to promote a special event that is being celebrated by that company.  This event might be an anniversary, an acquisition, a new initiative or program, a culinary demonstration, or even a results study.

From the company’s perspective, IFT becomes an opportunity to share this event with the attendees.  And from the attendees’ view, they get to help celebrate the event, learn more about the company, and possibly acquire some knowledge that can be put to valuable use in their work.  In any case, these mini-events create a celebratory atmosphere at IFT and promote closer relationships between the exhibitor and the attendee.

Here are some examples of special events to watch out for:

  • Kermin Food Technologies, Booth 7017, is celebrating its 50th anniversary.  Join the company at its booth on Monday, June 13, at 3:30 p.m. for some festivities,  including an unveiling of new products — an antimicrobial for Listeria control I deli meats; water- and oil- soluble antioxidants and extracts; and a Fortium liquid antioxidant for color stability.
  • The combined resources of Corn Products and Natural Starch are demonstrated at Booth 6839.  At the candy counter, for example, a wide range of prototype treats, including mints, chews, chocolates, gummies and more, balance sweetness with caloric content, add nutrition, optimize texture and develop appealing taste profiles.  The booth is also showcasing strategies (texture, sweetening, ingredient replacement and nutritional enhancement) for dairy, sweet and savory, and bakery products.
  • An educational resource (Functional.Egg.org), launched by American Egg Board, Booth 5600, contains six 10-minute educational videos that focus on the multifunctional benefits of egg products.  Viewers can watch the videos or sign up to test their Egg-Q through a series of quizzes.  And even better yet, viewers can receive a certificate for continuing educational credit.  At Special Events Pavilion (Booth 8153), Cargill provides a presentation, “Great Science Meets Great Taste: A Revolutionary New Approach for Formulating Great-Tasting, Reduced-Calorie Beverages” on Monday, June 13, 10:30 – 11:30 a.m.  Using “tribology” (the science and technology of interacting surfaces in relative motion), the company developed TastewiseTM reduced-calorie solutions that optimize the balance between taste and mouthfeel in beverages.  At Cargill, Booth 6039, attendees are able to take the TasteWise challenge to see if they can tell which lemon-lime soda is zero-calorie.
  • Almond demonstrations are conducted by Research Chef John Czukor at Almond Board of California, Booth 5229.  Attendees can see and sample innovative yet practical almond recipe concepts within the chocolate, snaking, bakery and cereal categories.
  • A “Happy Hour” — Sunday and Monday, from 2 – 4 p.m., at Symrise, Booth 5016 — features Mixologist Junior Merino, who concocts special cocktails, the kind of creations that have crowned him as ” the liquid chef.”  Visitors can also meet Chef Adolfo Garcia, trendsetter and owner of Gusto, a Mano, La Bocha and Rio Mar in New Orleans.  Chef Garcia demonstrates novel culinary creations for 12:30 to 2 p.m. on Sunday and from 11:30 to 1 p.m. on Monday.

How do events such as these affect your needs when product formulating?  As you think about your answer, see you at the party!


What’s New? Let me count the ways.

Look out for this logo at the Food Expo!A popular greeting in the U.S. is “What’s new?”  We use that phrase so commonly in daily conversation that sometimes we don’t really expect to answer it.  That’s not so when this question (or exclamation) refers to the IFT Annual Meeting & Food Expo.  Suddenly that phrase can take on a whole new meaning, stimulating a broad range of answers.

That’s because, as a rule, a variety of new ingredient developments are launched at this annual event, and this year in New Orleans is certainly no exception.  Here are just a few examples of innovations unveiled at the Food Expo:

    • An isolated soy protein product, Clarasoy, is 100% soluble, transparent and is very low in viscosity.   Use of this protein allows for the productionof transparent, fortified beverages such as juices, soft drinks and sports drinks in the low pH range.  Recently, ADM entered into the license agreement with Burcon NutriScience Corp. for the worldwide production, distribution and sale of Burcon’s Clarasoy soy protein.  The protein is highlighted in a refreshing, tropical beverage, Orange Mango Protein Cooler, by ADM, Booth 6539.
    • Natural water-soluble colors can be created without opacity.  The clear color emulsions — developed by Wild Flavors, Booth 6813, using newdelivery systems — have bright, appealing color that can be ina variety of shades without imparting a negative taste to the end product.  They have a high stability over shear forces and phase separation such as ringing or sedimentation, and are heat and light stable.  The emulsions are not only suitable in proving bright natural color in enhanced water applications, but can alsobe easily incorporated into most beverages, yogurt, baked goods, confections, sauces and nutraceuticals.
    • The latest flour innovation from ConAgra Mills, Booth 5029, is launched.  This flour line and patent-pending system provides superior food safety while preserving gluten functionality and taste appeal.  Prototype foods are highlighted and made with this special flour.
    • A high-diglyceride oil for potato par frying enhances the nutritional profile of the product while maintaining a desirable flavor level.  The oil, Trancendim® 130, is the result of a breakthrough high-diglyceride technology developed by Caravan Ingredients, Booth 7013.   When used in potato frying, it produces a product with zero grams of trans fat, decreased saturated fatty acids and the necessary structure to prevent freezer clumping and crumbling.  Additionally, the oil has no impact on finished product sensory attributes.
    • A line of natural cocoa replacers, Cocoa PlusTM, is based on whole-grain specialty flours, which mimic the color, functionality and flavor of natural cocoa powder.  The grain-based cocoa replacers, developed by Briess Malt & Ingredients Co., Booth 7349, reduce the ingredients cost while preserving and enhancing the cocoa flavor of many foods.  Made from barley and wheat, they can replace natural, black and special cocoa powders at varying rates from 5% to 50%, depending upon the application.
    • Yogurt powder from Grande Custom Ingredients, Booth 7247, provides a more pronounced yogurt flavor and creamier mouthfeel and texture than current versions in the marketplace.  The formula is suitable for use in coatings, dips and dressings, candies, snacks, smoothies, frozen desserts, nutrition bars and cereal inclusions.

How do developments such as these effect your product formulation needs?

The Latest and Greatest

Look out for this logo at the Food Expo!In order to be successful in the competitive food industry, it is necessary to stay on top of the newest advancements in technology and ingredient innovation.  Instead of spending days calling your contacts and googling, attend the 2011 IFT Food Expo where 900+ companies will be showcasing innovative ingredients, instruments, equipment and services.  And this year, IFT has made it easier to the new products and services beng introduced and IFT11.  Hundreds of new products will be identified with an attention grabbing yellow “What’s New!” logo.  At the Food Expo, “What’s New!” floor stickers will help exhibitors with featured products stand out.  Products labeled with the “What’s New!” logo will also be included in the new downloadable application.  Annual Meeting & Food Expo attendees will even be able to use the mobile app to vote for the best new products from participating companies.  In addition, products labeled with the logo will be featured on IFT Live’s homepage and listed within the tabbed section in the printed Program and Exhibit directory available on-site.

Here’s just a sampling of the new products/services you will find at this year’s Food Expo: Keep Reading